Q: Why audit your site?
Many companies deploy expensive web marketing initiatives, including adbuys and pay-per-click campaigns, without the ideal analytics setup to measure how effective these campaigns prove. At other times, an organisation may deploy an expensive new property but fail to properly integrate analytics and reporting. This wastes both time and money, and worse, could be giving you the wrong insights on what is most effective for your company and how best to spend your marketing budget. Even more likely, the goals of every company change over time, and your web properties should reflect your current focus. Are you looking for leads, providing content, looking to build brand awareness and loyalty or a combination of the three?