Course Overview

Some executives mistakenly believe that the majority of value in business datasets is only unlocked by applying advanced statistical and machine learning techniques. In practice, most of the value in business data is derived by asking relatively simple questions that can be answered using basic data manipulation and common metrics (e.g. averages, totals, counts and percentages).

That said, the ability to ask the right business questions and answer them with the right metrics is a fundamental analytics skill that is sorely lacking in the skillset of most data analysts and managers. Why? University statistics and math programs don’t prepare graduates for the challenges and pace of the business setting. In this Excel based course, participants will learn how to progress through the full data driven decision making process, from identifying the business question through to hypothesis development, data manipulation and presenting of results.

Suitable For

This is our second most popular course. It’s suited to any professional who needs to make decisions using business data.


  • None.


A data storytelling expert, Jay is concurrently a trainer at DataSeer and Head of Operations at Magpie.IM, an online payments startup. In his prior role, Jay was the Head of the Manila Shared Services Center for Kforce (Nasdaq: KFRC) and a Business Development Director at analytics company, Sencor. Jay holds an MBA and B.S. in Mathematics from Ateneo de Manila University. He was a winner of the 2017 Grab Data Visualization challenge.

Required Laptop Specs

  • Intel i3 processor, 2GB RAM
  • Either Mac or Windows operating system

Required Software

  • Excel 2013 or later
  • Microsoft PowerPoint 2013 or later